It provides support for chain sporting goods operation and the whole sports industry chain, and has a rich front of private brand products. It is divided into 20 brands with different names according to different sports categories. For beginners and professional athletes, Decathlon can provide sportswear, equipment and various creative sports products. The mode controlled by the whole industry chain makes its products have high cost performance. In December 2018, the world brand laboratory released the list of 2018 World Top 500 brands, and decathlon ranked 484.